Market Position

​

Stussy is a streetwear brand with appeal across multiple niches, such as the skateboard and surfing communities.

Stussy’s retail prices are comparable to their market competitors – Supreme and Palace. However, on average, Stussy’s inventory is less expensive than their competitors with higher consumer accessibility than Supreme or Palace.

Stussy’s brand mission is recognized by fellow companies in the same market segment, and Stussy has collaborated with some of the biggest brands in the streetwear and lifestyle industries; these collaborations include Nike, New Balance, Bape, and even Supreme, one of Stussy’s more prominent competitors.

Stussy offers consumers premium quality streetwear at a consistent price with ease of purchase.

​

Target Audience

​

Stussy primarily appeals to the hip-hop, skateboard, and surfing communities.

Stussy’s primary target market is young adults, typically between the ages of 18 to 35. This demographic is diverse in race, ethnicity, and gender, consisting of college students, young professionals, and streetwear enthusiasts who appreciate urban culture.

Stussy’s secondary target market consists of teenagers, primarily between the ages of 14 to 17, an age group that is heavily influenced by pop culture and celebrity influence, and is eager to fit in.